WIŚNIOWSKI, a leading Polish manufacturer of garage doors, gates, doors, and fences became an official partner of the French football club FC Girondins de Bordeaux. The contract is the result of the company's ongoing investment in the growth of the distribution network in the French market and yet another step towards promoting the brand in this region of Europe.
WIŚNIOWSKI and FC Girondins de Bordeaux signed the sponsorship agreement on 6 December 2017 in the picturesque city of Bordeaux. The agreement was signed by: Andrzej Wiśniowski – owner of WIŚNIOWSKI and Stéphane Martin – President of the FC Girondins de Bordeaux. The agreement will remain in force until the end of the 2018/2019 season, that is until June 2019.
The WIŚNIOWSKI logo will be displayed on the left sleeve of the players' jerseys, on the advertising boards during matches on the MATMUT Atlantique stadium, and in the Le Haillan club training facilities. Thanks to the official partnership with the club, WIŚNIOWSKI gained industry exclusivity among the sponsors of this French club. Club facilities and players will also be at the brand's disposal.
“Cooperation with a team of such renown is a great honour for our company and a promising business project. We have been communicating with the market as a brand using various sports projects for several years now, and after Polish projects we are now shifting our focus towards Europe. This is just a prelude. It is an important step on our way to positioning the brand on the demanding French market, especially in this strategical trade region. Girondins de Bordeaux is a well known brand in and of itself, the club has ranked very high for years and is widely respected. This club is synonymous with fair play and high quality. These values correspond to the philosophy of our brand,” emphasizes Paweł Cymorek, Sales Director for Western Europe at WIŚNIOWSKI. “But Girondins de Bordeaux also has some Polish connotations, this is where Grzegorz Krychowiak used to train, and now Igor Lewczuk, who just recently left Legia Warszawa, joined the first team,” he adds.
Why Girondins de Bordeaux? We are continuing our cooperation with French brands. We have been working with suppliers of components and automatic operating units based in France for years. In 2016, we started an industry-unique co-branding project with Somfy, a manufacturer of home automation solutions. It resulted in the development of our METRO drive, and this year we introduced the smartCONNECTED smart technology system together as well. Our cooperation with the French football club will surely be just as successful. Girondins de Bordeaux is one of the most recognized French football clubs. Established in 1881, the club has successfully participated in Ligue 1 meetings since 1945. It has won six Ligue 1 titles and came in second nine times.