Over 500 square metres of exhibition space, thousands of visitors, three gold medals for innovation, and countless fruitful discussions about the development of the Polish building sector. This is how we can summarize this year's BUDMA Fair, which was a great success for WIŚNIOWSKI. We turned just about all the heads in the PIF halls!
The BUDMA Poznań International Fair is the largest and the most demanding exposition event in the building sector in Poland. This year, BUDMA attracted almost 1,000 companies visited by a total of nearly 46,000 people. WIŚNIOWSKI also highlighted its presence at the fair by preparing a number of innovative solutions, new products, and a display worthy of the sector leader.
Over 500 square metres of exhibition space laid out to highlight the functionality and design of the products and to demonstrate the comprehensive range offered by WIŚNIOWSKI. We arranged special areas dedicated to architects, enthusiasts of good design and smart technologies, and to those looking for solutions tailored to the high requirements of the industrial sector. All this with a conversation-inspiring aura, accessible to customers, business partners, and sector experts. The ideas of our designers and the modern approach to the exhibition were much appreciated by the organizers of the Fair. The award committee of the International Fair in Poznań awarded WIŚNIOWSKI with the Acanthus Aureus statuette for the best exhibition stand.
The range of products on display also included winners of the PIF Gold Medals, which were awarded by the committee before the fair started. The main criteria of the award committee included: innovation, high quality materials, and very good product parameters.
We surprised the jury as many as three times, winning awards for:
The WIŚNIOWSKI exhibition stand caught the eye of visitors and encouraged them to take a closer look thanks to our exceptional display. During the Fair, our Sales Partners could take advantage of training courses, while the media had the chance to participate in our unique conference presenting the new Home Inclusive 2.0 collection. It is a new generation of the gate, door, and fence collection with matching design introduced back in 2014. The modern approach to design oriented at consistency of the usable space was now given new design possibilities. The noteworthy aspect of this collection is colour. We created a palette of 16 new structural colours which – thanks to their three-dimensional appearance – provide the finish with depth. The conference was chaired by dr Marek Borowiński, known as the Shop Doctor, a sales increase, colour psychology, and visual merchandising specialist. Within the context of the new Home Inclusive collection, he discussed the meaning of design and the role of colour in our consumer choices.
See our video coverage of the Budma Fair and take a virtual tour of the WIŚNIOWSKI stand