Most companies acknowledge the importance of media relations. In late April, German journalists arrived at the seat of our company in Wielogłowy. They gathered to take part in a press conference, visit our site, and to learn about the importance of design expressed with our new HI 2.0 colours.
The main aim of the meeting was to familiarize over a dozen journalists and owners of leading German magazines and industry portals with the vision of our company and with our products. We also wanted to present the path of development and expansion for WIŚNIOWSKI.
“In 2012, we focused primarily on expanding the distribution network in the German market. Ever since, we have worked to become recognized in the German media and to create brand awareness among German customers. We are emphasizing the comprehensiveness of our offering and we would like our products to be associated with quality and workmanship,” emphasizes Katarzyna Świderska, Marketing Director at WIŚNIOWSKI.
The first day of the two-day conference was held at the picturesque Heron***** hotel in Sienna, Poland. The uniqueness of this place made it the perfect location to begin the conference and to familiarize our guests with the vision, development, and plans of the company, as well as with the concepts of Industry 4.0. Michał Drąg, Sales Director for Germany and Austria at WIŚNIOWSKI, elaborated on this subject during his speech.
On the second day, our guests visited the manufacturing facilities in Wielogłowy. WIŚNIOWSKI employs nearly 1,700 people and our ongoing investments will soon enable us to considerably increase this number. Currently, our garage doors, gates, doors, and fences are manufactured over more than 100,000 square metres of manufacturing plants, which are now being expanded to reach 230,000 square metres. So there was plenty to see. On the second day,
WIŚNIOWSKI experts discussed various subjects related to our products, explained the importance of colour in design, and familiarized the guests with the driving concept behind Home Inclusive 2.0. This was the first, but certainly not the last conference of this type. It allowed us to strengthen our relations with the media and to improve WIŚNIOWSKI brand awareness among the journalists and in the German market in general.