Almost a thousand people participated in the series of events celebrating 25 years of WIŚNIOWSKI. Business partners from Poland and abroad as well as representatives of the construction industry participated in a series of meetings which combined both educational and integrating activities.
‘We are happy that you have been with us for many years, that we can always rely on you, and also that you are so effective in the role of ambassadors of the Wiśniowski brand,’ stated Krystyna Baran, Board Chairperson, while welcoming the guests. ‘Without you and your commitment, this anniversary wouldn't be so magnificent’.
Brand was the key word for this jubilee celebration.
‘The brand that we are creating together with our business partners, to which we devote our time and work, will be important for all of us,’ said Katarzyna Świderska, Marketing Director. ‘In those countries with older free-market traditions, brands continue to be built over several generations and, don't be afraid to say this, the people there are more aware of their power. A brand has measurable value, and that is why this occasion, our 25th jubilee, is a point where we can stop for a moment and say to ourselves: it is our common efforts that have contributed to the fact that today the Wiśniowski brand has the value it does and that is has become recognisable not only in Poland but also in other European countries.’
The guests were shown around the factory and told about the technological processes that are essential for the product to be delivered to several dozen countries today.
‘This short educational visit turned to be highly significant, especially for our foreign guests,’ said Maciej Walencow, Sales Director for Southern Europe. ‘We are proud of our factory and our advanced technologies, while visitors are often surprised by the fact that a Polish company uses the state-of-the-art devices and systems, and is among the industry leaders.'
During the black-tie gala event, the company owner, Andrzej Wiśniowski, honoured the best fifty business partners with special awards. He invited his guests to the Heron Hotel, located beside Lake Rożnow.
‘This exceptional place forms ideal scenery for our jubilee,' said Andrzej Wiśniowski. ‘Some of the guests were joking that I've changed industry to the hotel business. The truth is nothing like that, this hotel beside the lake is just a hobby. I feel happy that I can live in such a beautiful place with breath-taking landscapes, which our guests compare with the most picturesque corners of Europe. The only difference is that those places have better promotion, and so we surprise the world by showing off such beautiful places, and we surprise our guests by the fact that 25 years has been long enough for us to build a leading company. I would like to remember this gala evening exactly like this: being proud of what we do and the place where we live.’
All anniversary participants also enjoyed the BRUNO NOWI fashion show, with the collection being designed by Anna Wiśniowska, representing the latest generation of Polish designers.